Strategic Messaging & Content Systems That Convert
I help growing brands find strategic words, images, and experiences to align and amplify their narratives, lifecycles, cultures, and conversions across marketing, sales, and operations.
“Melissa brings rare clarity to complex environments and turns it into messaging teams can execute with confidence.”
Lisa Freeman-Connor
Founder, Zeto Creative Agency
Built for Enterprise, SaaS, Luxury, Lifestyle & Wellness brands
Selected Work
Strategic messaging and lifestyle systems build across high-growth and high-trust environments.
Le Cordon Bleu
Enterprise Enrollment Messaging Architecture
Conversion-focused scripting, CRM lifecycle messaging, compliance, and post-acquisition messaging integration for a multi-campus culinary institution.
Deluxe Entertainment
Deluxe| Global Recruitment Lifecycle & Onboarding System
Designed a scalable recruitment-to-onboarding end workflow for global streaming and language localization teams. Wrote cross-functional hand-offs, SEO optimized job descriptions, reusable messaging systems, and asynchronous tracking systems to improve candidate experience, culture, positioning, hiring speed and rentention, clarity, and alignment across all teams.
Shannon Patterson
Luxury Real Estate Messaging & International Referral Infrastructure
CRM-integrated acquisition and referral system built to support high-net-worth client growth and national expansion.
Rootd Saas
Wellness Technology Brand & Launch Messaging
Developed a culturally intelligent, conversion-driven launch messaging and lifecycle funnel architecture for a DNA-based wellness platform supporting women of color in their health journeys.
Strategic Messaging, Built From Experience
I design messaging systemswhere narrative meets infrastructure.
My work spans SaaS, luxury real estate, education, lifestyle, entertainment media, and founder-led wellness brands. Messaging must hold up under pressure, across platforms, and inside real revenue systems.
I integrate positioning, lifecycle strategy, experiential programming, and referral architecture to build clarity at scale.